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Digital SEO Marketing-- The War to find out what Google is 'not providing' you.

Digital SEO Marketing is a tough and complicated area, and one of the ways that makes it even more challenging is the way that Google is making it harder to find information. I am not commonly one to complain about the way that Google changes-- mostly they are moving to get the SEO 'game' a more honest a value driven sector, but some things are still irritating. So what am I grumbling about here? Well allow me to make an effort and clarify it this way.


No matter how you intend to structure your keyword investigation, it all starts with a certain core concept, one that you ought to build by scanning your metrics and Google Analytics.

The concept is that from this principal idea and keyword, you then forge a seed list of terms, expanding through related terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.
At one point, Google was willing to make all of its searcher keyword data available totally free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has decided though that they are going to lessen the access to the data brought in by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This indicates that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account if you want to use Google's proprietary information.

There are a variety of good keyword research tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be just one of the simplest ways to learn the real metrics for many specific niche areas. The main worry that is brought up by this is how it affects the small businesses in Bundaberg that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some analysis and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Bundaberg on1300 595 013 or visit, www.internetmarketingexpertsBundaberg.com.au
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