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Digital SEO Marketing Bundaberg - Facebook Ads Lessons to increase your Influence


Digital SEO Marketing Bundaberg is not as simple as designing a website there are of so many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I want to show to you a few lessons that I have learnt about Facebook Ads. Why Facebook ads? Because Social media is vital to Digital SEO Marketing, and because there are many things about Facebook Ads that I wished I knew when I first started investing with them.

Lesson # 1-- Image v Text

This is something that I really needed to remember when first starting. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to make sure that you have a nice image in your ad and your font isn't too large.

Something that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are using in the ad.

So be confident to keep this in mind and your ads will have more growth, and less automatic rejection by Facebook.

Lesson # 2-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you must select a location. So if you are a local Bundaberg Business then you will want to set the location to Bundaberg. It just makes sense, right?

But what lot of people overlook is that they choose by default the option for "Everyone in this Location".

So I desire to mention to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are actually in Bundaberg will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Bundaberg, or perhaps just people visiting.

So depending on your company, you may wish to be targeting people that are visiting or even on holiday in Bundaberg. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are going to benefit your business.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many Facebook users are young, and younger target audiences practically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you develop and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

Perhaps these few ideas and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Bundaberg.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Bundaberg on 1300 595 013 or visit, .internetmarketingexpertsBundaberg.com.au.
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